Natural News is a science-based natural health advocacy organization led by activist-turned-scientist Mike Adams, the Health Ranger. The key mission of Natural News is to empower consumers with factual information about the synthetic chemicals, heavy metals, hormone disruptors and other chemicals found in foods, medicines, personal care products, children's toys and other items. Natural News covers holistic health, nutritional therapies, consciousness and spirituality, permaculture , organics, animal rights, environmental health, food and superfoods , and performance nutrition.